Today, digital marketing is considered as one of the most powerful forms of advertising and targeting. It is constantly evolving and includes several techniques such as contextual ads on search engine results pages, Banners & Rich Media Ads, Social Media advertising, media networks, classified advertising, and e-mail marketing (still works!)
“There are two ways of spreading light:
to be the candle or the mirror that reflects it.”
“Vesalius in Zante,” 1902.
Social Media Marketing (SMM) is a segment of digital media that is the most interactive and reactive. The goal of social media marketing is to get the message across fast throughout different channels. Ideally, you want your followers not only to participate in sharing your content but in the creation and development of such content. Not an easy task, eh?
Social Media outlets include hundred thousands of media websites, forums and platforms. They are not limited to social media networks such as Facebook, Twitter or Instagram. A vital aspect of Social Media is the original content and the ease to communicate it. Experts in Appear.Digital know how to create valuable and original content. Whether it is Visual, Video or Audio creatives, we have professionals that will develop and deliver the idea of your product or service in a unique and beautiful way. Social media refers to the “word of mouth” or viral marketing. Being involved in this conversation is one of the best ways to find out what people want, how they feel about a certain product or service. Moreover, it allows to influence and lead people thoughts.
The most difficult part is to test the hypothesis and to produce a campaign that will reach the right audience. We have seen many companies spending huge amount of money on SMM to reach the audience that is not converting into clients. In other words, they were wasting money on marketing campaigns, before they turned to us. We carefully assess market data, before entering it. Access to various global databases allows us to create a range of hypotheses. Our main methodology is “testing, testing and testing” before we get it right.
SMM facilitates Reputation Management. You can build your company's reputation through "thought leadership" via social media presence. Creating an active feedback loop to better manage (establish, track and respond) opinions in a timely manner. There are a variety of tools that we use to collect these opinions about your competitors before we can establish a digital strategy to build or develop your reputation.
Social Media operations should be aligned with your general marketing strategy. Appear.Digital will direct your digital marketing operations to go hand in hand with your general marketing strategy.
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